It’s brilliant – red bike lanes, instant bike hire, the 20mph speed limit, the cycle super highway, Chris Hoy velodrome, Sustrans route one, Bradley Wiggins socks, car free city centres and rechargeable LED lights, luminescent jackets, carbon fibre and Glentress.

And now branded bike parking.

For those on street-legal De Rosa town bikes there is special parking provided by Edinburgh Council. If you love the Italian De Rosa brand you’ll love the bespoke heart branded parking now available on South Clerk street.

I’m sure parking wardens will allow other brands. It really is good to see city cycling being given the love it deserves.